Look closely, though, and these are distorted name lookalikes

Firms get tough on counterfeit

buy moncler jackets Amusingly enough, you are still wooed with illicit calls of ‘Balenci’ (Balenciaga) or ‘Mulberry’ handbags. Look closely, though, and these are distorted name lookalikes (the old ‘Lifeboy’ syndrome). buy moncler jackets

moncler sale outlet According to a luxury report released by the retail consultancy Technopak, luxury clothing and accessories account for 28 per cent of the $14.4 billion total luxury spend in India. moncler sale outlet

moncler outlet As luxury labels descend on India to seize cheap moncler jackets sale the potential (import duty is just 35 per cent), and the rich Indian responds with wide eyes, a question moncler sale outlet mark dangles over counterfeits. moncler outlet

moncler outlet sale “Representatives moncler factory outlet from a couple of companies have been coming here regularly for the last year and confiscating all our stock,” groans one retail assistant at a shopping centre. moncler moncler outlet outlet sale

monlcer down jackets Tikka Shatrujit Singh, brand advisor, Louis Vuitton India, does not deny this. “We’ve hired a specialist Intellectual Property law firm to assist in our clean up moncler outlet jackets of the fake goods market,” he says. monlcer down jackets

cheap moncler sale Singh is particularly pleased with the government’s proactive involvement in the endeavour. So is Charu Sachdev, CEO, TSG Marketing, that represents Moschino in India. cheap moncler sale

moncler mens jackets “The police and government have been cheap moncler jackets guaranteeing complete and effective protection in cases of brand infringement and piracy,” says S R Arun, partner, ALMT Legal, who has assisted Gillette and Seagram’s in trademark violation suits, “The proceedings are straightforward, but evidence collection needs to be meticulous this cheap moncler outlet can moncler jackets outlet swing success either way.” moncler mens jackets

cheap moncler China is the Moncler Outlet origin of most fakes that make their way into India. In a bid to display its tough stance on Intellectual Property Rights, Chinese officials recently announced the shutting down of Shanghai’s booming Xiangyang Market in June. cheap moncler

In another landmark event last year, LVMH, Prada Holding and https://www.moncleroutletssale.com Burberry Group among others, successfully sued a Silk Alley (Beijing’s centre for fake luxury goods) landlord for knockoff products sold on his premises. The case is currently on appeal.

cheap moncler coats Gangu Batra, CEO of Jashanmal National Company, franchisee for Burberry in India, expects to see similar crackdowns in India. cheap moncler coats

moncler outlet online But are these fakes moncler outlet store really hurting bonafide luxury sales? Well, the brand, if not sales. “It is not so much a direct loss of revenue as it is a loss of brand image,” says Batra. “It’s a grossly unfair exploitation of the brand’s heritage,” adds Singh. moncler outlet online

Counterfeit retailers, however, don’t see their point. “The two markets are totally different those who go in for fakes would never buy the real thing so why deprive them,” asks a visibly harried retailer.

moncler sale Just how effective the crackdown will prove is another question. According to Arun, on past precedent, crackdowns tend to send counterfeits underground for a while. moncler sale

cheap moncler sale moncler outlet “Predominantly,” he says, “India is not the source of manufacturing, therefore, the trade does make its way back. But periodic raids have in the past had considerable impact on the industry.” cheap moncler outlet

cheap moncler jackets For now, the mood in Mumbai’s Dharavi, India’s largest hub for fake leather goods, is pensive. Unlike earlier, a walkthrough reveals barely a few fakes on display (just the odd Gucci peeking out). Thus do the noticeability rules of the game change cheap moncler jackets.